P006 → LIVE BRIEF 1 CALAVERA-
DESIGN CONCEPT:
Design a brand (food or drink) by combining any region such as a country,
town, etc. with one food or drink. The product needs to be
associated with the region selected.
← SOURCES OF INSPIRATION ←
focus on products that are well-known in Mexico but not common in the international market.
After some research, it was found that drinking soda is almost a national culture in Mexico.
If design a soda brand with the theme of the Day of the Dead, it may be a novel attempt.
After some research, it was found that drinking soda is almost a national culture in Mexico.
If design a soda brand with the theme of the Day of the Dead, it may be a novel attempt.
Using elements related to the Mexican Day of the Dead as product selling points and visual design,
increasing the selling points of local soda while exporting Mexican culture,
and increasing the promotion ability in the most international market.
← PACKAGINGS DISPLAY ←
← POSTERS DISPLAY ←
← BRAND PERIPHERALS DISPLAY ←
← SOCIAL MEDIA TOUCH POINTS ←
This brand hopes to bring people taste enjoyment and psychological happiness.
This is also the official core of the Day of the Dead, bringing people joy.
The brand is outgoing, enthusiastic, young and lively,
Let this bottle of soda bring a carnival.
This is also the official core of the Day of the Dead, bringing people joy.
The brand is outgoing, enthusiastic, young and lively,
Let this bottle of soda bring a carnival.