P002 → MOTION BRANDING -
DESIGN CONCEPT:
The brand is aimed at young people aged 18-30, regardless of nationality and gender.
It will air from noon to midnight and will feature movies, TV series, documentaries, anime, drama and comedy.
Original content focusing on global and youth culture will include:
food, sex, fashion, music, sports, politics, anima and more.
to associate with TV programs, is also a switch to a new world.The inspiration for this logo comes from the remote control,
because the remote control is the direct means for viewers to interact with the TV.
The logo was finally designed after deforming the four keys on the remote control.
THE DISPLAY OF LOGO
← ANIMATIONS DISPLAY ←
The first idea was inspired
by the on/off key
on the remote control
and the channel change button.
The first is mainly the upward and downwar
movement of the arrows.
and the channel change button.
The first is mainly the upward and downwar
movement of the arrows.
The second idea was to take inspiration from the volume adjustment buttons.
Using the fluctuations of sound waves and flashing arrows
to create the effect of adjusting the volume.
The third idea was that I wanted to go back to the concept of the brand itself.
So I decided to make a design based on the
concept of "switching" itself. Including the switch of brand color,
the switch of the shape of visual elements.